Jim Sherwin is the managing director of Sherwin Media Group (SMG) which was established in 1976. Jim has had a long and successful career as a broadcaster, sports commentator and Producer. He was RTÉ’s main commentator at 8 Olympic Games from Munich to Athens.
His rugby commentaries on Radio and TV began in 1970 and ended at the Rugby World Cup in Sydney Australia in 2003. He commentated for over 20 years on racquet sports for RTÉ TV including Wimbledon and Roland Garros and was RTÉ’s main commentator on all major non sporting outside broadcasts including installation of Presidents, live transmissions of visiting celebrities and state funerals.
Jim has produced many films and documentaries on a wide range of subjects including health, sport and other social areas.
Jim approached RTÉ with an idea he had for a walking programme. His idea is now in its 6th series and has become one of RTÉ’s most successful walking series, Tracks and Trails. The programmes have also been shown in Australia and on transatlantic flights.
With Jim’s vast experience and wealth of knowledge in the media business he offers clients a full and innovative consultancy service for all communicative purposes drawing on experience in broadcasting, public relations and multi-media production.
Jim’s other interests include being a member of the Council of the of the Royal Victoria Eye & Ear Hospital, Chairman of the Rooney Prize for Irish Literature, member of the Ireland Fund, consultant contributor to the Encyclopaedia of Ireland and past Chairman of the Board of Governors of St. Gerard’s School.